Maine Root founder, Matt Seiler, started as a pizza slinger and root beer lover in Maine. When the pizza spot he was working at in Portland, Maine had its delcious root beer brand replaced by one of the big guys, Matt decided to create his own. Since then, Maine Root has expanded to eight soda offerings, but their commitment to organic and Fair Trade has ramained the same. All their sodas use 100% organic sugar cane from Brazil.